Event Sites Redesign Overview
Relay For Life and Making Strides Against Breast Cancer sites were both five years old. Various add-ons and band-aids combine to make the site difficult for the user and for tracking analytics. We built the new sites on Blackbaud's fundraising platform TeamRaiser with one of their Information Architects to insure optimal use of the platform without losing functionality.
Business Goals
Easy to navigate
Easy to find an event and register
Simplified Registration
Simplified Donation
Improved Dashboard
Site Strategy
Community Feel
local community for RFL
national community for MSABC
Retain participants
Increase participant fundraising
Event Sites Evaluation Presentation
This presentation set the tone for the project by compiling existing challenges, high traffic areas, and top dashboard features, as well as business goals and a strategy informed by analysis of direct and indirect competition. Sadly PowerPoint via OneDrive is slow.
Post-It Note Evaluation
Customizable Pages
Noting similarities and required differences of the personal page, team page and event page.
Event PageS
Noting information contained in the multiple event pages to maximize the event landing page and minimize extraneous pages.
Sketches
Whiteboarding sessions included Information Architects, Graphic Designers and a Content Strategist.
Axure Files for the Event Sites
Early Home Page Wire Comp
Landing Pages Prototype
The Axure password is JesUXD.
Project Detail PAGES
THD Case Study | THD Journal | ACS Mobile App | ACS Event Sites